Donation Amounts - Keep It Simple Stupid (KISS)
Thursday June 11, 2009
So, woke up to move my car this morning, only to find it had a ticket already on it. Why, because each day of the week has a different time for street sweeping, different duration window and 2 hours earlier if parking meters are present!
The city of San Francisco does this so you can’t remember the street sweeping hours = getting a 55 dollar ticket. Also elminates “word of mouth” advise to help your fellow man.
Donation amounts need to be the polar oppisite. Make sure that each amount is a easy number to get your head around and then keep that number as long as you can. Make it intuitive, e.g. Plant a tree = $10, and save a old growth tree = $100.
If you keep it simple and don’t change your numbers from month to month, year to year, then your advocates for your non-profit will spread SIMPLE numbers to their friends that will make a large impact on your bottom line.
We used to give 8 different donations types, 8 different amounts and in different scheduled donation intervals. Use KISS! Make your non-profit more like IN-&-OUT. IN-&-OUT is easy to explain to a out-of-towner because it is a simple concept (just one type of burger) and because I can explain it in 15 seconds, my friend ususally wants to eat there before they leave California.